Productized design service

Order a brand and website for your business. Fast, properly made, fixed price and everything we make is yours to own.

Know what you need?

What we do.

Build a brand for your business.
Create a simple, well-designed website for it.
Fix the price before we start.

What we don't.

Endless meetings.
Complicated workshops.
Hidden costs.

Just a small number of good decisions, executed properly.

Work we've done

Work that works.

The process

How Standard Work works.

You make a few practical choices. We guide them and do the work. No meetings by default. No open-ended processes.

01Choose what you need
02Answer a few practical questions
03Review scope, price, and delivery
04We do the work
05Review, refine, and deliver

Our services

Choose what fits.

Fixed scope. Fixed price. Professional results.

Brand

We build the brand tool kit your business needs.

Logo, type, colour, voice. All of it, without the process overhead.

From 25,000 SEK ex. moms
Website

We create websites that represent your business.

One page that explains what you do and how to reach you. Designed, built and published.

From 25,000 SEK ex. moms
Brand + Website

Both, in one order.

We build the brand first, then the website from it. Same sequence, one payment.

From 40,000 SEK ex. moms

Behind the work

Humans in the loop.

Behind the Standard Work system is a small group of experienced art directors, designers, writers, and developers who review and refine the work before it's delivered.

The tools are modern. The structure is fixed. Quality is ensured by people who have done this work for years.

This allows us to deliver properly finished work without the overhead, meetings, or cost structure of a traditional agency.

Get to work.

Choose what you need and see the price immediately.

Process

How it works.

Standard Work is designed to be calm and predictable. No workshops. No discovery phases. No open-ended processes.

Everything is defined before work begins.

Ready to start?

Five steps

01Choose what you need

Start with the brand, or go straight to a website if you already have one. You'll see the full price and scope immediately.

02Answer a few practical questions

You'll be guided through a short configuration flow. Defaults are provided. You only need to adjust what matters. This usually takes a few minutes.

03Review and confirm

Before confirming, you'll see everything clearly:

  • What's included
  • What's not included
  • The total cost
  • Delivery timing

Payment: 50% to start, 50% on final delivery.

04We do the work

Once confirmed, we review your submission and begin. The work is developed using a structured system and reviewed by experienced designers. No meetings required unless needed.

05Review and delivery

You'll receive a draft to review. One revision round is included to refine the work within the agreed scope. Final files are delivered once the remaining balance is paid.

What this approach avoids

  • Long briefing sessions
  • Ongoing discussions about direction
  • Open-ended revisions
  • Agency-style overhead
  • Scope drift

What you can expect

  • Fixed scope
  • Fixed pricing
  • Clear delivery
  • Professional, finished work
  • Nothing hidden. Nothing improvised.

A note on fit

This is for people who value clarity.

Standard Work is for people who value clear decisions, prefer structure over process, and want professional results without an agency relationship.

If you're looking for workshops or ongoing collaboration, this may not be the right approach.

Ready to begin

Choose what you need and see the price immediately.

Brand

Standard Work builds the brand tool kit your business needs to look coherent and credible.

This service helps you define and create a complete, usable brand — without workshops, long briefs, or agency processes.

You make a small number of clear choices. We guide them and execute the work professionally.

Need a site too?

What's included

Brand Tool Kit

25,000 SEK ex. moms
Brand direction
Keywords and statements describing what your business does, how it operates, and why it exists. Guides all design decisions.
Logo
A professionally designed logo based on the agreed direction. Clean, usable, and appropriate for your business.
Typography
A considered type selection that supports clarity and readability. Adapted to your voice and category.
Colour palette
Primary, secondary, and accent colours. Defined for consistency across use.
Imagery direction
Guidance for photography, illustration, or AI-generated imagery. References optional.
Tone of voice
Keywords and short examples showing how your brand should sound and what to avoid.

Anatomy

What lands in your handsThe guidelinesPDF, six pages or moreBrand directionLogoTypographyAaColour paletteImagery directionTone of voiceThe assetsOne folderLogoSVG and PNGAaTypefaceThe font fileImage packIllustration or photographyTone of voiceEditable document

Configure

Customise your order.

Your summary updates as you go.

01 / Business stage

What describes your situation?

02 / Brand need

Where are you starting from?

03 / Style direction

What direction feels right?

04 / Optional additions

Add what you need. Each item updates the price.

05 / Deadline

When do you need it?

Your request

Brand Tool Kit

Stage—
Need—
Style—
Deadline—
Base25,000 SEK
Total25,000 SEK
ex. moms · VAT added at checkout
Final scope confirmed before work begins. 50% to start, 50% on delivery.
Cancellation terms

What's not included

No surprises later.

  • Workshops or discovery phases
  • Open-ended exploration
  • Ongoing collaboration
  • Marketing or performance strategy
  • Naming (available as an add-on)

Order your brand.

Configure above. You will see the full price before you pay.

Website

Standard Work creates websites that represent what you do.

No strategy workshops. No unnecessary features. Just a finished website that does its job.

To build your website we always start with your brand. If you have a logo, a typeface, a colour palette and an imagery direction, we can start. If not, we build the brand first.

No brand yet?

What's included

Website

25,000 SEK ex. moms
One scrollable page
A single-page scrollable website — the most effective format for small businesses and founders.
Clear content sections
Structured content areas for your offer, about section, and contact details.
Brand-aligned visuals
Built from your brand: logo, typeface, colour palette, imagery direction. Yours, or from a Standard Work brand package.
Contact details
Clear, functional contact section. Email link or basic contact form.
Desktop and mobile
Fully responsive layout. Works on all screen sizes.

Anatomy

DesktopMobileWhat you doYour offerAboutContactLOGOWhat you doYour offerAboutContactLOGO

Five brands. The same six sections.

The same six-section structure, wearing five different identities. Nothing moves between them except the colour, the type, the pictures and the words — which is the whole point.

Configure

Customise your order.

Your summary updates as you go.

01 / Starting point

Do you have a brand to build from?

A website needs something to be built from. Four of the six items in the brand package, to be exact.

02 / Website type

What kind of site do you need?

03 / Build & publish

What level of support do you need?

04 / Platform preference

Any platform preference?

Platform subscriptions are paid by you, directly to the platform. We don't resell them. No Shopify — we don't build e-commerce.

05 / Content status

Where is your copy?

06 / Optional additions

Add what you need. Each item updates the price.

Your request

Website

Start—
Type—
Build—
Platform—
Copy—
Base25,000 SEK
Total25,000 SEK
ex. moms · VAT added at checkout
Final scope confirmed before work begins. 50% to start, 50% on delivery.
Cancellation terms

What's not included

No surprises later.

  • E-commerce
  • Performance marketing
  • Ongoing SEO and content marketing
  • Advanced functionality
  • Ongoing updates or maintenance

Order your website.

Configure above. You will see the full price before you pay.

Case studies

Work that works.

EV charging nobody had heard of. A subtitling company with no name. An emergency service that wasn't 112. Each one had the Standard Work treatment: a small number of good decisions, executed properly.

Seen enough?

Get to work.

Choose what you need and see the price immediately.

← All work

Brand · Naming · Application

Harry da BBQ.

A BBQ smokehouse on Sweden's wild west coast, going bigger.

Harryda BBQ was a delicious secret: a smoker deep in the forest producing meat worth driving for. Two problems. Outside Sweden the name was unsayable. And BBQ is a loud category to be quiet in.

Harry da BBQ
01Brand direction
Brand direction

The Manifeasto. If it isn't smoked, smoke it. If it's smoked, eat it. If it tastes good, repeat it.

02Logo
Logo

A wordmark built to be read through smoke and across a car park. Holds on a shutter, an apron and a van door.

03Typography
Typography

Raleway Black Italic for the shouting, Shrikhand for the accents. Two faces, one job each.

04Colour palette
Colour palette

Perky Pink, Ruby Red, Bark Black and Smokey Smoke. Named so they get used properly.

05Imagery direction
Imagery direction

Smoke, and people in it. Food shot close and hot, never styled cold.

06Tone of voice
Tone of voice

Sassy and succulent. Serious about the meat, never solemn about it.

07NamingBeyond the base package
Naming

Harryda became Harry da BBQ. One pun, and the name works in every language it needs to.

08MerchandiseBeyond the base package
Merchandise

Aprons and tees for the crew, built off the same wordmark.

09Signage and liveryBeyond the base package
Signage and livery

The container, the shutter and the van. All pink, all unmissable.

This is the Brand package.

25,000 SEK ex. moms. Same six items, fixed scope.

Harry da BBQ as a Standard Work website

This is the Website package.

25,000 SEK ex. moms. One page, fixed scope.

← All work

Brand

90110.

Help for the emergencies that are not emergencies.

A fallen tree across the drive. Three feet of snow on the street. Nobody obvious to call. 90110 had to make an unfamiliar number feel as automatic as the three that came before it.

90110
01Brand direction
Brand direction

A written manifesto. Consider it done.

02Logo
Logo

A shield mark that holds at any size, from a van door to a phone screen.

03Typography
Typography

Manuka. Solid and bold. Chosen to behave like the service.

04Colour palette
Colour palette

Six steps of near-black to light grey, numbered and fixed.

05Imagery direction
Imagery direction

Night, weather, and the moment before help arrives.

06Tone of voice
Tone of voice

Blunt, short, no hedging. The brand prints its own rule on the wall.

07MerchandiseBeyond the base package
Merchandise

A cap and workwear with the shield applied small. Kit for people who turn up at night.

This is the Brand package.

25,000 SEK ex. moms. Same six items, fixed scope.

90110 as a Standard Work website

This is the Website package.

25,000 SEK ex. moms. One page, fixed scope.

← All work

Brand

Eddy.

A coordination tool that builds process flows across separate digital touchpoints.

A genuinely complicated service that needed a brand simple enough to make it look easy. Six words defined the whole system before a single mark was drawn.

Eddy
01Brand direction
Brand direction

Efficient, adaptable, dependable, resourceful, impactful, open. Six words, agreed first.

02Logo
Logo

One mark built from a loop. Wordmark, app icon and favicon out of the same shape.

03Typography
Typography

Urbanist. Six weights, one family, no exceptions.

04Colour palette
Colour palette

Blue, pink and cream. Warm enough to soften a piece of process software.

05Imagery direction
Imagery direction

Product screens shot plainly. The interface is the hero.

06Tone of voice
Tone of voice

Process to the people. Plain language for a technical product.

07MerchandiseBeyond the base package
Merchandise

A tee and a hoodie carrying the mark on its own. The loop holds at chest size with no wordmark under it.

This is the Brand package.

25,000 SEK ex. moms. Same six items, fixed scope.

Eddy as a Standard Work website

This is the Website package.

25,000 SEK ex. moms. One page, fixed scope.

← All work

Brand · Website

Lex Energy.

Off-peak electricity, stored at the kerb, sold to drivers at any hour.

New proposition, no name recognition, and an idea that had to land before anyone read a word about it. The identity does the explaining. Brand and website were built together so they said the same thing.

Lex Energy
01Brand direction
Brand direction

Credible rebel. A challenger position, written down before any design started.

02Logo
Logo

A dot-matrix lockup that reads as energy and infrastructure at once. Legible on a kerbside unit and at favicon size.

03Typography
Typography

Future for headlines and subheads, Urbanist for everything else. Technical, even, readable at distance.

04Colour palette
Colour palette

Lex Lime against black and grey. One loud colour, rationed.

05Imagery direction
Imagery direction

City photography with the identity laid over the top, never inside it.

06Tone of voice
Tone of voice

Short, technical, unimpressed.

07MerchandiseBeyond the base package
Merchandise

A tee and a shell jacket. The dot-matrix mark at chest size and at cuff size.

08Vehicle liveryBeyond the base package
Vehicle livery

The mark run as a dot field down the flank. Lex Lime doing the work at forty metres.

Lex Energy as a Standard Work website

This one used both packages.

Brand 25,000 SEK. Website 25,000 SEK. Or both in one order, 40,000.

← All work

Brand · Website

Sebratec.

Engineering and technology problem-solving for industry.

Competent, credible, and impossible to tell apart from the twelve other results on the same search page. The work gave them a position and a system that holds it.

Sebratec
01Brand direction
Brand direction

Human, in a category that reads like a spec sheet.

02Logo
Logo

A lowercase wordmark. Warm, plain, set in one weight.

03Typography
Typography

Il Vorkurs. Bold, Medium and Light. One family across everything, from a proposal to a phone screen.

04Colour palette
Colour palette

Six named colours from Aubergine to Tang, with a gradient built into the system.

05Imagery direction
Imagery direction

Soft three-dimensional forms and a dot pattern. Both made in-house, so the supply never ends.

06Tone of voice
Tone of voice

We are human and we speak as humans do. Written as a rule, not a slogan.

07MerchandiseBeyond the base package
Merchandise

Outerwear in Aubergine and Cerise, with the s monogram. Cold-weather kit for consultants on someone else's site.

Sebratec as a Standard Work website

This one used both packages.

Brand 25,000 SEK. Website 25,000 SEK. Or both in one order, 40,000.

Fixed pricing

Fixed pricing. Clear outcomes.

Every service has a clearly defined scope, a set price, and a clear outcome. You'll see the full cost before you begin.

No proposals. No negotiations. No surprises.

Ready to start?

Brand

Brand Tool Kit

25,000 SEK

ex. moms

A guided way to define and create the essential elements your business needs to look coherent and credible.

Brand directionLogo TypographyColour palette Imagery directionTone of voice

Optional additions

Naming+3,000 SEK
Brand summary (1–2 page PDF)+1,500 SEK
Social starter templates+2,500 SEK
Extended imagery pack+2,500 SEK
Extra revision round+2,500 SEK

Website

Website

25,000 SEK

ex. moms

A simple, scrollable website that presents your business. Design, build and publish are all defined options in the configurator.

One scrollable pageClear content sections Brand-aligned visualsContact details Desktop and mobile

Optional additions

Design, build, publish+2,500 SEK
Extra page+2,500 SEK per page
Copy editing — you supply rough copy, we edit it+1,000 SEK
Copy writing — we write it from scratch+2,000 SEK
Multilingual setup+2,500 SEK per language
Image pack+2,500 SEK
SEO setup — titles, meta, sitemap, Search Console+2,500 SEK
Extra revision round+2,500 SEK
Brand prep — priced per missing item+750 to 4,000 SEK

A website needs a logo, a typeface, a colour palette and an imagery direction. If you do not have all four, Brand prep supplies what is missing. If you have none of them, start with the brand package.

Payment

50% to start — 50% on final delivery.

You'll see the exact amounts before confirming.

Cancellation & refunds

Cancel before work begins for a full refund.

Once work has started, the upfront payment is non-refundable.

Final files are released after the remaining balance is paid.

A note on scope

Standard Work is designed for clarity and completion. If you need additional work beyond the defined scope, it can be added separately once the initial project is complete.

Put us to work.

Tell us what the work has to do. Most of it is answered on the site — this is for the part that isn't.

hello@standardwork.design

Standard Work is built to be self-serve. Both packages are priced on the site and you can order either without speaking to anyone.

Write if you are unsure which one fits, if you have a practical question about scope or delivery, or if you are checking whether we have room. If you already know what you need, ordering is faster than this form.

Tell us what you need.

Confirmed

Thanks. Request received.

We'll review the scope and come back with the next step.

01

We review your submission and check if the scope is clear.

02

We come back with confirmation, timeline, and payment details.

03

Once you confirm and pay 50% upfront, work begins.

While you're here

A brand is what a website is built from.

You have just ordered the four things a site needs. If you want one, this is the moment it gets easy.

Total—